Brands and share value are, to a large extent, based on sentiment and perceptions.
In this case, whether the issue is about a few pretzels and pomegranates as some argue, or about people who are killed, robbed, tortured and oppressed as others argue, is not the only issue. The Woolworths arrogance is now pushing the #BoycottWoolworths campaign to the main stream media – a disaster for the Woolworths brand.
Listen here what happened at the Woolworths Annual General Meeting:
Woolworths declined SABC’s invitation to participate in this and in other media discussions.
It is alarming that Woolworths refused to meet with BDS before a court ordered them to do so. Moreover, their arrogant refusal to talk about their ethical stance at the AGM for shareholders express their disregard of consumer and shareholder needs.
As shareholders we thought the Woolworths campaign is about a just freedom for Palestinians. But now it seems as if the matter is also about corporate governance!
All shareholders, those who fight for pretzels and pomegranates from Israel as well as those fighting for Palestinian rights should expect Woolworths to resolve the matter with BDS and to uphold the kind of ethos they say they stand for.