Photos of pomegranates with double labels in Woolworths: #BoycottWoolworths

Are they from Israel or from South Africa? What is Woolworths’ rationale for labelling the same pomegranates as produce from both countries?

The first photo shows the display with two labels – one at the top of the box, and one at the bottom:


This next photo is of the same box. Here you can see the label at the bottom saying that the pomegranates are South African produce:


Yet the label at the top of the box (still the same one with the same fruit) shows that the pomegranates are from Israel:


A concerned citizen took these photos in Sandton City’s Woolworths. It is a large store situated in an affluent suburb of Johannesburg, South Africa’s financial capital.

What are we to make of this? Is it yet another example of how we cannot trust Woolworths to tell (and live) the truth?

The thing is, it is not the only example of false or incorrect labelling by Woolworths of their produce sourced from Israel. BDS South Africa issued a press statement on 29 October 2015 in which they say that South Africa’s National Consumer Commission (NCC) has launched an investigation into Woolworths over allegations of false Israeli labelling.

If anyone is aware of other examples related to Woolworths’ labelling you are welcome to share the full details with the BDS office at